Här är några av godbitarna ur detta quiz.
1. The final exam:
A: Will not ask you any questions about theory.
B: Will not ask you any questions on the material covered by guest lectures.
C: All of the above
D: Will be comprehensive and everything in all lectures, readings and tutorials are examinable.
2. The reason why the major assessment in this course is presentation is because:
A: They are easy for students to do well in.
B: They give students a reason to dress up.
C: Marketing is only about being able to spin a good story.
D: Presenting skills are a key graduate attribute and important in your career.
3. If I discover that some people in the group are not pulling their weight, the best outcome for me is to:
A: Talk to my group members and resolve the problem early.
B: Send the free-riders abusive texts or be abusive in another way.
C: Panic and do all the work myself.
D: Not to worry, it happens all the time.
4. What is the purpose of studying theory in marketing communications?
A: Talking about theory makes us feel intelligent.
B: No-one in the real world cares about theory.
C: There is no purpose.
D: Theory helps us understand what worked and why.
5: Getting to lectures at the start of the class is NOT important because:
A: Nothing ever happens in the beginning of the class.
B: I am really important and someone else can do the work for me.
C: None of the above.
D: There are other ways to learn this stuff.
6: The best way to get the marks you want from your group-work is:
A: Choose the people sitting closest to you and work with them.
B: Find the coolest people and work with them.
C: Work with people just because you know them.
D: None of the above
E: Work with people who look like they may be smarter than you.
Förstå vår förvåning när vi bara fick 12/15.
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