Det första som mötte mig och AC i vår marknadsföringskurs "Marketing Communications" var en full aula utan en föreläsare. Det stod nämligen på "blackboarden" att första föreläsningen var inställd och att vi istället skulle göra ett quiz på 3% av slutbetyget. När vi väl hittat till den beryktade blackboarden (=deras studentweb) så möttes vi av en hemskt hälsningsinlägg som tydligt redogjorde att detta var en av de tyngsta kurserna man kunde välja och att FREERIDERS WILL STRUGGLE! Och eftersom vi planerat vara just freeriders den här perioden blev vi lite ledsna. Och det var med en viss bävan vi öppnade vårt 3% quiz.
Här är några av godbitarna ur detta quiz.
1. The final exam:
A: Will not ask you any questions about theory.
B: Will not ask you any questions on the material covered by guest lectures.
C: All of the above
D: Will be comprehensive and everything in all lectures, readings and tutorials are examinable.
2. The reason why the major assessment in this course is presentation is because:
A: They are easy for students to do well in.
B: They give students a reason to dress up.
C: Marketing is only about being able to spin a good story.
D: Presenting skills are a key graduate attribute and important in your career.
3. If I discover that some people in the group are not pulling their weight, the best outcome for me is to:
A: Talk to my group members and resolve the problem early.
B: Send the free-riders abusive texts or be abusive in another way.
C: Panic and do all the work myself.
D: Not to worry, it happens all the time.
4. What is the purpose of studying theory in marketing communications?
A: Talking about theory makes us feel intelligent.
B: No-one in the real world cares about theory.
C: There is no purpose.
D: Theory helps us understand what worked and why.
5: Getting to lectures at the start of the class is NOT important because:
A: Nothing ever happens in the beginning of the class.
B: I am really important and someone else can do the work for me.
C: None of the above.
D: There are other ways to learn this stuff.
6: The best way to get the marks you want from your group-work is:
A: Choose the people sitting closest to you and work with them.
B: Find the coolest people and work with them.
C: Work with people just because you know them.
D: None of the above
E: Work with people who look like they may be smarter than you.
Förstå vår förvåning när vi bara fick 12/15.